Sociable Communications was a strategic planning, communications and media production agency based in Guelph, Ontario, Canada. The business was renamed Kazolu in 2015 - please visit www.Kazolu.com.
Wednesday, March 4, 2009
Scalable Intimacy
This is a great piece posted by Mike Troiano, discussing the importance of developing a relationship between a brand and a consumer set. I particularly appreciate the illustration of how ineffective conventional media advertising can be - it has always bugged me that "reach" and "frequency" were placed ahead of actual, quantifiable motivation to purchase. To my mind, the end result of any consumer contact is the important point (either purchase or brand engagement) - the emotional resonance and relevance that is triggered by your brand is the important thing.
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Thanks, Rob.
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