Yeah, this one speaks to me in a BIG way. A video by Engage ORM, an Australian agency - defining the spirit of punk DIY as the missing link to social media communication and messaging distribution networks that run parallel to the mainstream (if not completely counter to the mainstream). The key is that the spirit of social media, like the sprit of DIY punk, is about reaching out to an audience with compelling, relevant, timely messaging.... and #%*% you if you don't like it! Fantastic analogy.
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