This video was presented on June 25th, 2012 as a part of Ontario's Managing for Success webinar series directed towards Ontario food and beverage processing companies.
While the audience was food & beverage processors, the general principles hold true for most small businesses.
The general point is this: as a leader in your company, you can spend hours building a
convincing case for what sets your product apart
from your competitors - but can you do it in 30 seconds?
A strong brand and concise message are the most successful
marketing tools available to your business – but only if you build them well.
This is a long video, so you might want to top up your coffee first....
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